NANOSTELLAR’S NS GOLD OXIDATION CATALYST NAMED ONE OF
THE YEAR’S MOST INNOVATIVE PRODUCTS
Industry Experts Validate Nanostellar’s Technology Innovation and Projected
Impact on Multi-Billion Dollar Automotive Diesel Catalyst Market
REDWOOD CITY, Calif.—Aug. 1, 2007— Nanostellar, Inc.,
a leader in nano-engineered catalyst materials, announced today
that its NS Gold™ catalyst has been named one of the most
innovative products of 2007. In their annual Micro/Nano 25
Awards touting the “technologies of tomorrow,” the editors of
R&D Magazine and Micro/Nano Newsletter recognized Nanostellar
for its innovation in developing a first in diesel emissions
technology: the use of gold as an oxidation catalyst.
Nanostellar finds itself in very elite company as other winners
of this year’s award include: Georgia Institute of Technology,
HP Laboratories, Oak Ridge National Laboratory, Rensselaer
Polytechnic Institute, and Sandia National Laboratories.
“This award provides further validation of what our customers
are experiencing and independent labs have proven: that our NS
Gold product is poised to make a profound impact on the
automotive industry as manufacturers use our product to meet
emissions-control compliance regulations more efficiently than
ever before,” said Pankaj Dhingra, CEO of Nanostellar.
“Consumers are demanding cleaner air and more fuel-efficient
methods of transportation. As more automotive OEMs roll out
clean-diesel vehicles in the next three to five years to address
that demand, they’ll need catalyst materials that are both
higher performing and more cost-effective than traditional
materials.”
The Micro/Nano 25 Awards are presented to the developers of the
most innovative and most groundbreaking products, processes,
inventions, discoveries, or innovations in micro- and
nanotechnology in the past year, and those having the largest
impact on a specific industry or society in general. Nanostellar
and the other award recipients are featured in the July 2007
issue of Micro/Nano Newsletter and the August 2007 issue of R&D
Magazine. For more information and a complete listing of this
year’s winners, please visit: www.rdmag.com/pdf/RD0707_Materials.pdf.
Industry-First Product Addresses Multi-Billion Dollar Market
In an industry dominated by large companies with annual research
and development budgets exceeding $100 million, three-year-old
Nanostellar stands out as it was able to bring a better product
to market in a fraction of the time due to its breakthrough
Rational Catalyst Design methodology, which combines
computational approaches with targeted experiments to accelerate
the development of new materials.
Nanostellar launched its first-generation product, based on a
platinum and palladium alloy, in mid-2006. That product achieved
25-30 percent higher performance than commercial pure-platinum
catalysts, and has been shipping to customers with several
diesel aftermarket applications.
In April, Nanostellar introduced NS Gold, a diesel emissions
control material that independent testing has determined to be
15-20 percent better than Nanostellar’s first-generation
platinum and palladium alloy catalyst.
Platinum usage for diesel emissions control exceeded $2 billion
in 2006, and is expected to double by 2010. The rising need for
platinum in diesel emissions control represents a very large
market opportunity for Nanostellar, which estimates that the
market for its automotive diesel catalyst powders will reach
roughly $1 billion in 2010.
Product for Today, Platform for Tomorrow
Nanostellar is developing and implementing an innovative
methodology for designing high-performance catalyst materials
that will fundamentally alter traditional materials research,
enabling development of complex new materials in a fraction of
the time. The traditional materials development process is
driven by an empirical approach and involves a significant
amount of time-consuming lab work. In contrast, Nanostellar’s
Rational Catalyst Design methodology uses quantum physics-based
models to develop a fundamental understanding of chemical
reactions and material properties and uses this knowledge to
design new materials. By substituting fast and inexpensive
computational cycles for tedious lab work, Rational Catalyst
Design enables the design of better-targeted materials.
Although Nanostellar has focused its initial efforts on
developing catalyst materials for automotive emissions control,
the Rational Catalyst Design methodology is universal and
Nanostellar plans to use this approach to develop catalysts for
other clean-technology applications in the near future.