LIMELIFE LAUNCHES WOMEN’S LIFESTYLE CONTENT SITE FOR THE MOBILE WEB

Original LimeLife fashion and pop culture editorial targets the young “super communicator” generation

 

Menlo Park, CA, June 10, 2008 - LimeLife, Inc., the leading mobile media company for women, today announced the launch of its free mobile Web destination site at m.limelife.com. LimeLife’s mobile Web site features a daily menu of original lifestyle content which mobile users can access via their mobile phones to stay “in the know, on the go” about the latest fashions, music, celebrity news, and games. Today’s launch makes LimeLife the first lifestyle media company to establish its consumer brand first on the mobile phone. LimeLife’s content is targeting the young adult “super communicators,” the generation most wedded to their mobile phones.

Regularly-featured mobile Web site sections such as “Celeb Planet,” “Style or Die” and “Love Me!” give LimeLife’s mobile consumers free access to a broad range of lifestyle content options including the latest celebrity sightings, fashion and style tips, fabulous new products, dating advice, daily horoscopes, and mobile games.

“We’ve created a mobile destination for young women to access information about everything that interests them in a format that is fresh, smart, inclusive and fun,” said Kristin McDonnell, LimeLife’s CEO. “LimeLife has a wide offering of mobile content and we’re excited to expand that mobile portfolio to include our own original editorial content, in addition to making this content ubiquitous across channels and devices alike.”

As part of a broader strategy to introduce LimeLife’s original lifestyle content to new audiences, consumers will be able to subscribe to and share their favorite LimeLife content with friends outside their mobile devices via Web widgets, RSS feeds, and SMS text alerts. From their mobile phones to social networks, these super communicators will always be equipped with the latest in fashion, style and pop culture. Limelife's original lifestyle content is accessible at m.limelife.com, and via content widgets hosted at www.netvibes.com/limelife.

Visitors to the LimeLife mobile Web site will also have access to free mobile Web games as well as LimeLife’s popular downloadable premium mobile games and applications including Fashion Mogul, InStyle Mobile, Sleek & Chic™ fashion wallpapers, Daily Dose™ Text Alerts and more.

Consumers can access LimeLife’s free mobile Web site by typing m.limelife.com into their mobile Web browsers.

About LimeLife, Inc.
LimeLife Inc., a Red Herring Global 100 company based in San Francisco’s Bay Area, is the only publisher of wireless content exclusively focused on the women’s market. The company’s products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic™ fashion wallpapers and original Daily Dose™ text messages. LimeLife distributes its mobile offerings through the company’s relationships with multiple wireless carriers as well as from the company’s web site at www.LimeLife.com.