'PEOPLE' & LIMELIFE PARTNER TO LAUNCH 'PEOPLE MOBILE'
 

(NEW YORK) - August 6, 2007 - PEOPLE, the world’s most popular magazine with more than 42 million weekly readers, and LimeLife Inc., the leading publisher of mobile content for women, have partnered on the launch of PEOPLE Mobile. Extending the brand to another platform, PEOPLE Mobile brings consumers the latest entertainment content directly to their cell phones.

PEOPLE Mobile leverages the unique assets of PEOPLE and People.com to deliver breaking news, photos, celebrity style, games and more. Launching August 2, the service will be available on major U.S. carriers at a cost of $3.99 per month. Standard text messaging and data rates apply.

“We are excited to partner with PEOPLE to bring the most trusted brand in celebrity news and entertainment to mobile,” says Kristin McDonnell, CEO LimeLife, Inc. “With anytime, anywhere access to breaking news stories and the latest star photos, consumers can stay connected and ‘in the know’ with their favorite celebrities.”

PEOPLE Mobile offerings include:

• Up-to-date, breaking celebrity news

• Photo galleries including Star Tracks and special feature galleries such as Red Carpet fashion, the Most Beautiful People, and the Sexiest Man Alive

• “Off the Rack” StyleWatch Blog

• Celebrity Puzzle Game

• Ability to share PEOPLE Mobile content with friends via email and text messaging

For more information visit www.people.com/mobile.

About PEOPLE
PEOPLE revolutionized personality journalism in 1974 and is today the world’s most successful and popular magazine. Each week, PEOPLE brings more than 42 million readers the latest news, inside scoops, exclusive interviews and in-depth reporting on the most compelling people of our time. People.com is the premiere web destination delivering celebrity news, photos and entertainment coverage. For more information, visit
www.people.com.

About LimeLife, Inc.
LimeLife Inc., based in San Francisco’s Bay Area, is the only publisher of wireless content exclusively focused on the women’s market. The company’s products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic™ fashion wallpapers and original Daily Dose&traade; text messages. LimeLife distributes its mobile offerings through the company’s relationships with multiple wireless carriers, including AT&T, Sprint and T-Mobile, as well as from the company’s web site at www.LimeLife.com.