LIMELIFE ANNOUNCES PARTNERSHIP TO PUBLISH FOUR MOBILE
PROPERTIES WITH TIME INC.
(Menlo Park, Calif.—April 4, 2006) Dialing into the
expanding women's wireless content market, Time Inc., a wholly
owned subsidiary of Time Warner Inc. (NYSE:TWX), will partner
with LimeLife, Inc., the only mobile consumer software publisher
focused exclusively on content for women, to publish four mobile
software titles based on Time's top-tier magazines. These
ground-breaking properties will be available exclusively on
mobile phones through wireless carriers beginning later this
year.
"Time Inc. is already one of the world's largest media companies
online and we're fast expanding on to the mobile platform as
well, where many of our brands have great offerings," says Ned
Desmond, President of Time Inc. Interactive. "We're confident
that the partnership with LimeLife will fortify the leadership
of our brands across multiple platforms."
According to new research by analyst firm IDC, women have been
early adopters of mobile entertainment but remain underserved by
the wireless industry. "LimeLife's approach of women developing
content for other women positions them at the forefront of the
wireless content development space," said Scott A. Ellison, VP,
Wireless & Mobile Communications at IDC.
"We're thrilled to be working with the innovation leader in
media publishing. LimeLife and Time Inc. share a common goal of
delivering exceptional content to women. We will work with Time
Inc.'s best media properties to produce fresh, convenient mobile
applications for the increasingly vital mobile lifestyle," said
Kristin McDonnell, CEO, LimeLife.
"This opportunity validates our mission of delivering the
content women want and need to their mobile phones, making their
lives a little easier and a little more fun while on the go."
About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only
publisher of wireless content and applications exclusively
focused on the women's market. LimeLife's products are based on
unique insights about what women seek in mobile entertainment
experiences derived from the company's proprietary research
conducted with women ages 15+. LimeLife's products include
wireless games, lifestyle applications and other branded
content. LimeLife distributes its mobile applications through
the company's partnerships with multiple wireless carriers,
including Cingular, Verizon Wireless and Sprint. For more
information about LimeLife's product portfolio, visit
www.limelife.com.
About Time Inc.
Time Inc. is the world's leading magazine publisher, publishing
over 150 titles that are read more than 300 million times
worldwide on a monthly basis and account for nearly a quarter of
the total advertising revenues of U.S. consumer magazines.
Time Inc. is a wholly owned subsidiary of Time Warner Inc., a
leading media and entertainment company, whose businesses
include interactive services, cable systems, filmed
entertainment, television networks and publishing.