LIMELIFE ANNOUNCES ADDITION OF CHIEF TECHNOLOGY OFFICER AND VICE PRESIDENT OF MARKETING
 

(Menlo Park, Calif.—March 13, 2006) LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, today announced the addition of Paul Abbassi and Barbara Rybka to the company's executive team. Abbassi was named Chief Technology Officer and Rybka was named Vice President, Marketing.

Abbassi comes to LimeLife after founding and growing Lavastorm Entertainment, one of the mobile industry's most respected and prolific developers of games and wireless applications, including over 50 products for top publishers including Disney, EA, THQ, JAMDAT, SEGA, GLU, MForma, CAPCOM, Warner and Weather.com. Prior to Lavastorm, Abbassi was founder and Managing Partner of Kronecker LLC, a technical consultancy that counted a number of Fortune 500 aerospace companies among its customers.

Rybka joins LimeLife as a veteran marketing executive with years of consumer marketing and strategic consulting experience at top-tier brands such as American Express, Blue Nile, Accenture and Roundarch (founded by the WPP Group and Deloitte Consulting). As the Vice President of Marketing at Blue Nile, Rybka led the online marketing, public relations and front-end web design teams. At Roundarch, an eCRM consultancy, she led the User Experience practice, drove sales pursuits and managed strategic projects at MCI and Autodesk. At American Express, Rybka drove strategic initiatives, launching co-branded and affinity card products in the U.S. and international markets.

“Paul and Barbara are terrific additions to LimeLife's stellar executive team,” said Kristin McDonnell, CEO, LimeLife, Inc. “Paul has the technical strength and understanding of a top-flight technology executive and renowned mobile content developer. Barbara brings the creativity and overall management prowess every growing company wishes for, along with the invaluable strategic experience of working with some of the world's best-known multinational brands.”

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+. LimeLife’s products include wireless games, lifestyle applications and other branded content. LimeLife distributes its mobile applications through the company's partnerships with multiple wireless carriers, including Cingular, Sprint and Verizon. For more information about LimeLife's product portfolio, visit www.LimeLife.com