LIMELIFE ANNOUNCES TWO NEW VICE PRESIDENTS,             SOLIDIFIES COMPANY AS PREMIERE PUBLISHER OF MOBILE CONTENT FOR WOMEN

(Menlo Park, Calif.—November 28, 2005) LimeLife, Inc., the only mobile consumer software publisher focused exclusively on content for women, today announced the addition of Eileen Mercilliott and Erica Chriss to the executive team of the only mobile entertainment company creating wireless content specifically for women, by women. Mercilliott was named Vice President, Channel Sales and Chriss was named Vice President, Business Development.

Mercilliott joins LimeLife from Nextel, where she managed the content product line, including gaming, information services, music and imaging. She was responsible for content acquisition, programming and sales distribution. Prior to Nextel, Mercilliott spent six years as Managing Director for CTIA’s subsidiary CIBERNET. With her extensive experience in the wireless space, she is ideally suited to manage carrier and channel relationships as LimeLife becomes the prime provider of female-focused content.

Chriss has built a career of developing projects and relationships in the wireless industry. Previously, as the Director of Business Development for Digital Chocolate, she was responsible for the development and deployment of corporate strategy surrounding brand licensing, OEMs and emerging markets/technologies. Prior to Digital Chocolate, Chriss worked with the Telecom Technology Practice at Bain & Company. Her relationships in and understanding of the wireless space will be invaluable as LimeLife expands its strategic relationships and builds a large suite of wireless entertainment products.

“We are pleased to announce the addition of two such strong executives in the mobile space to the LimeLife team,” said Kristin Asleson McDonnell, CEO, LimeLife, Inc. “In addition to having the contacts and experience to bring LimeLife to the forefront, both Erica and Eileen have an innate understanding of what women are looking for in mobile content and what will make their lives more enjoyable.”

As the only mobile content publisher dedicated to the female market, LimeLife is poised to take advantage of the increasing rate at which women are adopting both casual gaming and mobile entertainment applications. In 2004, an estimated three to five million North American women downloaded content to their mobile phones. Mobile content is projected to reach $9 billion in 2006 (LogicaCMG, July 2005) with downloaders projected to increase from 20% of the cell phone user market to 60% over the next 12 months.

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only global publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15+. LimeLife’s products include wireless games, lifestyle applications and other branded content. LimeLife distributes its mobile applications through the company's partnerships with multiple wireless carriers, including Cingular, Sprint and Verizon. For more information about LimeLife's product portfolio, visit www.LimeLife.com