Greystripe Goes Social, Partnering with Mobile Social Leader MocoSpace to Deliver Over 800 Free Games

MocoSpace joins 45 catalog partners distributing Greystripe's ad-supported catalog of mobile games
 

(SAN FRANCISCO) - March 25, 2008 - Today Greystripe, the leading ad-supported mobile games and applications distributor, announced its partnership with premier mobile social network, MocoSpace, to distribute over 800 free mobile games and applications from Greystripe's AdWRAP Catalog Platform. Greystripe's patent-pending AdWRAP Catalog Platform is powering the "Downloadable Games" section of the mobile social community, allowing MocoSpace's two and a half million member community to access the social media aspects of Greystripe's award-winning catalog of games.

Greystripe provides the largest collection of mobile games, including those from top-tier publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone and Digital Chocolate. Greystripe's games especially appeal to mobile social networks, such as MocoSpace, because of their uniquely social media features. Games include scoreboards with high score checking features and links within the games which allow the community to merchandise content offerings to other users - in other words, come back and get even more games.

"We're partnering with Greystripe because they are the clear leader in bringing ad-supported mobile games to the world," said Justin Siegel, CEO at MocoSpace. "This is what consumers want. They want to be able to interact with their network of friends wherever they are, and mobile gaming is a huge piece of that. With Greystripe, we're able to meet this need and more."

Ad-supported mobile content has proven to increase user stickiness while providing a new, scalable revenue source for content distributors like MocoSpace. Greystripe's AdWRAP Catalog Platform enables mobile Web sites, Internet portals, mobile applications and social communities to distribute Greystripe's catalog of games to their users. The Platform is a hosted and customizable combination of mobile Web and Internet technologies that can be tailored to the look and feel of any site. With the AdWRAP Catalog Platform, Greystripe merchandises their catalog of over 800 games, sells mobile advertising space and hosts their catalog at GameJump.com for MocoSpace and over forty other distribution partners.

"Mobile social communities are the perfect place for free content distribution because these games are social media," says Alvaro Bravo, VP of Business Development at Greystripe. "Distribution partners like MocoSpace are helping us move the mobile industry forward by fostering the ad-supported content business model, educating and engaging the end user."

The AdWRAP Catalog Platform allows MocoSpace and other partners to access daily online statistics on users, plays and revenues. Launched approximately one year ago, AdWRAP catalog partners account for over 85% of Greystripe's daily downloads and include 45 companies such as Zedge, Opera Software, TagTag, FunforMobile, Text Marketer, Kobrawap, Lasyk, Esato, BuzzCity, Kalador, MocoSpace and many more.

About Greystripe:
Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from 90 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its 20 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at http://www.greystripe.com.

About MocoSpace:
MocoSpace is one of the fastest growing mobile communities in North America with nearly one billion page views each month. Founded in 2005, MocoSpace is open to all and the best place to find friends, have fun and stay connected on your mobile phone. MocoSpace has offices in Boston, Massachusetts & Herzeliya, Israel. For more information, visit http://www.mocospace.com.