In Four Months, Greystripe and Its GameJump.com Free Mobile Games Portal Scores Over 1.4 Million Downloads—All Off Deck

Results Confirm that Mobile Gamers from Over 100 Countries Play Along with Free, Ad-Supported Mobile Content
 

MOUNTAIN VIEW and SAN FRANCISCO — December 20, 2006 — Mobile gamers from over 100 countries have made their enthusiasm known for free ad-supported mobile games and applications from Greystripe’s GameJump.com—the world’s first free mobile games portal. Today, in an industry first, Greystripe is announcing over 1.4 million downloads in just under four months since launch.

“Greystripe’s ability to generate this level of traction within a short period of time demonstrates the viability of the ad supported mobile content economic model,” states Michael Cai, Director of Broadband & Gaming for Parks Associates, a leading market research firm for the digital living industry.

GameJump’s popularity is particularly noteworthy as all downloads have occurred off-deck, supporting Greystripe’s belief that consumers don’t want to pay for their mobile content.

Launched on August 15th, GameJump.com provides free games from more than 40 of the world’s leading mobile game developers while supporting 1,000 Java handsets. GameJump.com boasts an exciting collection of over 350 Java game titles, including Dynamo Kid, BlackJack, Opal’s Quest and Bowling. This network of publishers, devices, and free games will increase dramatically in 2007 with support for Flash Lite and other platforms. Greystripe’s overall mobile advertising network already serves ads and videos that are full screen, interactive and engaging, differing from often-intrusive SMS text messages and partial screen banner ads.

“In early 2007 we’ll release the next generation of our AdWRAP technology, including support for Flash Lite and BlackBerry games. We’ll also roll out support for embedding full video players into mobile games, which will allow us to serve video and audio commercials across a much broader range of handsets. Another initiative I’m excited about is support for in-game ad formats, which will complement our existing pre- and post-roll formats. We’re just at the beginning of leveraging the power of the AdWRAP technology,” said co-founder and CTO Andy Choi.

About Greystripe
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP system enables publishers to gain advertising revenue by serving ads through their games, while advertisers reach a new mobile audience and consumers download great games for free. The AdWRAP system currently serves ads into over 350 game titles from 40 publishers supporting 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw) and through its AdWRAP Catalog Program. Greystripe recently won the Best in Show Overall award at this year’s Under the Radar Mobility Conference, winning the award over 32 other emerging startups in the mobile sector. Greystripe was named one of FierceGameBiz’s Fierce 15, an award that recognizes companies that are leaders and innovators in the mobile game industry—projected to reach $10.5 billion by 2009—according to Juniper Research. Visit Greystripe at www.greystripe.com.