Greystripe’s AdWRAP Mobile Advertising Network and Ad-Supported Mobile Games Distribution Portal GameJump.com Win Big at Under the Radar Mobility Showcase

Greystripe Takes Best in Show Overall Among 32 Contenders
 

MOUNTAIN VIEW and SAN FRANCISCO — November 22, 2006 — Greystripe won the Best in Show Overall award for its mobile advertising network and its free game distribution portal Gamejump.com at this year’s Under the Radar Mobility Conference. Greystripe won the award over 32 other emerging startups in the mobile sector. In addition, Greystripe was honored with three Judges’ Choice Awards for the categories:

• “Now that’s a problem solver!”
• “Yup, acquisition target!”
• “That presentation was awesome!”

Judges’ and Audience Choice Awards for the marketing and advertising category also went to Greystripe, making the company the winning innovator among its mobile advertising peers. Greystripe’s presentation of its AdWRAP mobile advertising technology has proven that millions of consumers are willing to download and play free, ad-sponsored mobile games.

“It’s an honor to win such sweeping approval from our industry at the Under the Radar event. It shows that we’re moving in the right direction in offering ad-supported mobile games and applications,” said Michael Chang, founder and CEO of Greystripe. “We’ve created a model where all the players in the mobile value chain win – game developers, advertisers, and consumers.”

Greystripe is the first company to launch an advertising network offering full-screen in-game mobile ads in combination with a proven distribution model for mobile game publishers. Consumers can download free mobile games from Greystripe’s online portal GameJump.com or directly through their cell phones at http://gjmp.tw.

The AdWRAP system currently serves ads into over 300 game titles from 37 publishers supporting over 1,000 mobile handsets worldwide.
More about the Under the Radar | Mobility! event can be found at http://undertheradarblog.com/. Under the Radar is part of the IBDNetwork™.

About Greystripe
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe's AdWRAP system enables publishers to gain advertising revenue by serving ads through their games, while advertisers reach a new mobile audience and consumers download great games for free. The AdWRAP system currently serves ads into 300 game titles from 37 publishers supporting over 800 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (gjmp.tw) and through its AdWRAP Catalog Program. Greystripe was recently named one of FierceGameBiz’s Fierce 15, an award which recognizes companies that are leaders and innovators in the mobile game industry—projected to reach $10.5 billion by 2009—according to Juniper Research. Visit Greystripe at www.greystripe.com.