Greystripe’s AdWRAP Mobile In-Game Advertising Network Wins Bright Star Award in Mobile Marketing from Mobile Village

Company earns star for bringing consumers and marketers together with ad-supported free mobile games
 

SAN FRANCISCO — November 2, 2006 — Greystripe, the world’s first mobile in-game advertising network was recognized with the Bright Star for Mobile Marketing at this year’s Mobile Star Awards presented by Mobile Village.

The Mobile Star Awards™ recognize top mobile products, success stories, and visionaries chosen by readers of MobileVillage's free newsletter Go Mobile. This year its readers chose free mobile games as one of the best mobile marketing concepts known as the AdWRAP Mobile In-Game Advertising network where consumers no longer have to pay $4-$12 per game by viewing ads before and after they play their favorite titles.

“We are honored that the mobile community has recognized our AdWRAP technology and the way it has revolutionized mobile marketing. We built Greystripe and Gamejump.com as ways to answer the demands of consumers, and so far we are excited to bring great games and applications for free to the mobile phone that are entirely supported by advertisements.” states Greystripe CEO Michael Chang.

Greystripe’s AdWRAP network is unique as it takes advertisements and dynamically serves them through its network of mobile games. Full screen advertisements are wrapped around the mobile games using the now, award-winning technology.

The AdWRAP system currently serves ads into over 200 game titles from 33 publishers supporting over 800 handset models. The games are compatible with most handsets and carriers worldwide.
Consumers can download free mobile games directly from the portal GameJump.com, or access games through their cell phones at www.gjmp.tw.

About Greystripe
Greystripe is the world’s first ad-supported mobile game and applications distributor. Greystripe's AdWRAP system enables publishers to gain advertising revenue by serving ads through their games, while advertisers reach a new mobile audience and consumers download great games for free. The AdWRAP system currently serves ads into 200 game titles from 33 publishers supporting over 800 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (gjmp.tw) and through its AdWRAP Catalog Program. Greystripe was recently named one of FierceGameBiz’s Fierce 15, an award which recognizes companies that are leaders and innovators in the mobile game industry—projected to reach $10.5 billion by 2009—according to Juniper Research. Visit Greystripe at www.greystripe.com.