Germany’s HandyGames™ Inks Deal with Greystripe’s
AdWRAP Mobile In-Game Advertising Network to Distribute 28 Award-Winning Titles Free of Charge to Consumers
8/7/06
 

SAN FRANCISCO, CA/GIEBELSTADT, GERMANY— Mobile In-Game Advertising Network Greystripe has partnered with the leading independent German mobile game publisher to distribute 28 award-winning titles. The alliance with HandyGames™ will bring more free mobile games to consumers worldwide and produce new ad-generated revenue for the developer.

Greystripe’s revolutionary take on mobile content has been featured in The Wall Street Journal and on the BBC World News, as it begs the simple question, “if radio and television can be free to the consumer with advertising, why shouldn’t mobile games be free, too?”

The games will be supported using Greystripe’s AdWRAP for Publishers (AFP), an automated online service that connects Greystripe’s advertising network to any mobile game. Game developers seeking an ad-based revenue stream and advertisers keen to tap into the new mobile medium have been quick to sign up. AdWRAP is designed to be a turnkey advertising network, blending the best of mobile marketing, viral promotion and advergaming. Using patent-pending technology, it provides advertisers with unique targeting, while at the same time subsidizing free games for consumers with non-intrusive, opt-in advertising.

“We’re excited to introduce a collection of our most popular mobile games to a wider audience and give consumers free access to mobile entertainment,” said Christopher Kassulke, CEO of HandyGames.

“Greystripe has found a revolutionary way for the mobile gaming industry to move to a new level and help game publishers open up new revenue streams.”

It took HandyGames minutes to link its games to the AdWRAP system, and now mobile consumers have free access to HandyGames’ high-quality puzzle games, classic shoot ’em up style games, sports, casino games and more. The titles include: Jan Michaelis Snowboarding, Flowboarding, Penalty, Bowling, Amy’s Adventure, Pirates Ahoy, Apache Warrior, Adventure Boy in Zooloo Land, Bomber Pilot, 1941: Frozen Front, 1942: Deadly Desert, Spellboys, Townsmen, Townsmen 2, Townsmen 3, Townsmen Racing, Space Guerillas, Ancient Ruins 1, Ancient Ruins 2, Ancient Ruins 3, Ancient Ruins 4, Aces Of 1916, 1805: French Empire, Beershooter, Slot Machine, Slot Racing, AA Flak 8.8 and Atlantis 2097.

Similar to Internet gaming and content sites, the HandyGames portfolio will be “wrapped” with advertisements. Advertisers view the approach as a powerful way to reach target demographics that spend more time gaming than they do with traditional ad media, and who may play mobile games as long as 20 minutes. Among AdWRAP network advertisers are Zagat Survey, Modtones (www.modtones.com) and GPShopper, which were among the first to join the network at its launch during the E3 gaming industry trade show.

About handy-games.com GmbH
HandyGames is one of the leading independent developers of mobile games. The company has offices in Giebelstadt, Germany, and Bucharest, Romania, with its own international distribution network. Its extensive product range is characterized by high quality and includes downloadable and pre-installed games and applications for mobile phones (based on J2ME), as well as applications for the mobile Internet.
For more information, go to: www.handy-games.com.

About Greystripe, Inc.
Greystripe is the world’s first mobile advertising network for games and applications. Greystripe’s AdWRAP mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers. Greystripe is leveraging this unique advertising network by creating the first ad-supported mobile game distribution system to revolutionize the way content is delivered to mobile game players.