Mobile in-game advertising firm Greystripe lands interactive ad industry veteran Larry Grossman as vice president of sales
4/4/06

Former senior VP of Netpulse brings thirty years experience to burgeoning mobile advertising space

LAS VEGAS— April 4, 2006— On the eve of CTIA, North America's Largest Wireless Expo, Greystripe, the world’s first mobile advertising network for games and applications has appointed interactive advertising veteran Larry Grossman as vice president of sales. Grossman will be responsible for developing the ad sales strategy and tactics and recruiting charter sponsors from which the business will grow.

The 56 year-old Grossman brings more than thirty years of advertising sales, marketing and management experience to Greystripe. For the past five years Grossman has been heading his own company, Media Encounters Inc., which provides strategic marketing and advertising services for technology and media companies.

He started his company after two and a half years as senior vice–president, Interactive Sales of Netpulse Communications (1998 to 2001), a broadband convergent media network that provides Internet access to major fitness centers throughout the U.S. At Netpulse, he created and managed the sales and marketing strategy.

“We are excited about Larry joining Greystripe as we aim to capitalize on mobile advertising, which is expected to explode in the coming years,” said Michael Chang, vice president of marketing and co-founder of Greystripe. “Larry’s level of experience and expertise is unmatched in the industry and we plan to leverage his background and skills to move us forward in mobile advertising.”

Grossman has also held senior management positions at Orbis Broadcast Group, NBC Cable and Business Development, Financial News Network, Turner Broadcasting, PIA Radio Sports/NBA Radio Network and Independent Television Network. He has a BA from the University of Wisconsin’s School of Journalism.

“Greystripe has a specific and valuable niche in the emerging mobile advertising market,” said Grossman. “With analysts predicting that the industry will boom to $1 billion by 2009, the company is well positioned to capitalize on how brands and consumers are taking advantage of this new form of advertising. I am delighted to be part of a company that is setting the trend and seeking the opportunities available.”

About Greystripe, Inc.
Greystripe is the world’s first mobile advertising network for games and applications. Its mission is to provide platforms for advertisers and publishers to excite target audiences anywhere, anytime, while lowering the cost of mobile content to the consumer by delivering free ad-supported downloads. Greystripe’s AdWrap mobile advertising network monetizes applications and games, provides quick loading, targeted ads for consumers, turnkey profits for publishers, and cost-effective trackable ROI for advertisers. Its BrandWrap product offers a full-service advergaming solution to customers looking for multiple marketing messages and complete in-application integration. The San Francisco-based firm won the grand prize of the 2005 BlackBerry 7520 Location Based Services Challenge.