Adaptive Planning CEO William A. Soward Scheduled to Present At Open Source Business Conference

Chief Executive Will Speak on Convergence Of Open Source and Software as a Service Business Models

 

MOUNTAIN VIEW, CA – May 17, 2007 – Adaptive Planning, the leader in collaborative business performance management (BPM) solutions, today announced that William A. Soward, the company’s chief executive officer, will speak on the convergence of open source software (OSS) and software as a service (SaaS) at the Open Source Business Conference (OSBC). Soward will discuss how companies can successfully leverage the two most powerful forces in enterprise software when he speaks at 10:30 a.m. on Tuesday, May 22 at the OSBC Conference held at the Palace Hotel in San Francisco, CA.

While OSS and SaaS have historically been seen as separate, parallel trends, they are now converging into a single, powerful “OSS + SaaS” model that is poised to become a primary business model for many enterprise software companies. Soward will not only discuss broad industry trends, but also share Adaptive Planning’s experience in extending its SaaS strategy with a successful open source initiative. In his presentation, Soward will review how the powerful “OSS + SaaS” model enables software companies to:

• Scale rapidly
• Use capital efficiently
• Deliver high-quality, disruptively low cost solutions to customers
• Create a valuable franchise, with customer lifetime value that significantly exceeds marginal customer acquisition cost

Soward is a frequent speaker on software strategies and business models, focusing on software as a service, open source software, and the business performance management market. He is a seasoned high-tech executive with a strong record of building and growing successful businesses. Prior to his tenure at Adaptive Planning Soward was an Executive in Residence at Accel Partners. He joined Accel from S1 Corporation where he was a member of S1’s executive team and general manager of FRS, which he transformed into the company’s most successful business unit. Soward also helped spearhead the build out of S1’s European operations and served as the interim CEO of both S1 Europe and S1’s Edify business unit.
 
The Open Source Business Conference is the industry’s only forum for senior business leaders, C-level technical strategists, lawyers and venture capitalists to collaborate on emerging business models, strategies and profitability for open source software use. OSBC will provide content-rich sessions from well-known thought leaders and industry executives on how open source technology is being used and to investigate the business implications of this technology.

During OSBC, Adaptive Planning will also be demonstrating its products from its display in Booth #7. For more information about Adaptive Planning, including the opportunity to test drive the company’s budgeting, forecasting, and reporting solutions for free, visit
www.adaptiveplanning.com.

About Adaptive Planning
Adaptive Planning is the leading provider of collaborative business performance management (BPM) solutions. Adaptive Planning makes it easy for midsize companies and departments of larger corporations to move beyond spreadsheets and improve decisions by automating their budgeting, forecasting, reporting and analysis. Adaptive Planning provides extraordinary flexibility and value, with on-demand and on-site solutions, open source and commercial licensing terms, and pricing—including a free version of the product—that delivers a total cost of ownership that is a fraction of the cost of traditional BPM and business intelligence software. Adaptive Planning is headquartered in Mountain View, Calif. and can be reached at 650-528-7500 or www.adaptiveplanning.com.